If you want the real insight into the Cap’n, his full name is Horatio Magellan Crunch. They came up with the idea of a sea captain as their mascot and went with the name Cap’n Crunch. This combination of flavors created a “want more-ishness” and would be the basis for the flavor coating of the cereal. The creator of Cap’n Crunch, Pamela Low, was a “flavorist” and recalled this meal being made by her grandmother when she was younger and thought this could work well as a breakfast cereal. The cereal has routes in an old recipe involving brown sugar and butter over rice. So even though some of this takes place pre-80s, it’s significant because it sets up the evolution of Apple through the 80s and onward to today.Ĭap’n Crunch is a cereal that goes back even further to 1963 and is a corn and oat-based cereal produced by Quaker Oats. One significant cereal – and toy – would play a part in the creation of the worlds biggest tech company and, ultimately, to the phone, laptop, or tablet you may be reading this on right now. Not only would the back of a cereal box serve as your morning newspaper, the prospect of any free toy inside made it feel like Christmas every time you got a new box. This was a whole new age of cereals that were geared towards kids, nutrition be damned it was all about bright colors, sugar, and cartoon characters that would help sell it.Ĭereal commercials and cartoons seemed to be one and the same and as the deregulation of advertising to children became established in the 80s, there was no telling what was commercial and what was a cartoon. It’s amazing to think of how one random object can be responsible for changing the way our world works, and it all starts with a box of breakfast cereal.įor a kid growing up in the 70s and 80s, breakfast was an event.
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